Master Planning
The BIG IDEA. The Concept, the Plan. We start with the Big Idea. What is the Dream? How do we transform the dream into reality?

The BIG Idea

We master plan projects both huge and small. Every plan we create focuses on Big Ideas, on Dreams. We have master planned cities.

Think First

We master planned the Alpensia Resort, the host of the 2018 Winter Olympics in Korea. We plan theme parks. We plan resorts. We plan universities.

  • Every plan we create focuses on Experiences.
  • On Success.
  • On Living.

World Famous Clients

We also master plan family homes and estates. We even planned a palace for the King of Saudi Arabia.

Every plan we create focuses on Experiences. On Success. On Living.

We also do

Perfect Project Planning

master plan |ˈmæstər ˈˌplæn|  noun

 a comprehensive or far-reaching plan of action.

The focus, however, of any good master plan is not on the physical aspects of the plan, but on the GUESTS that will use the plan, and on the EXPERIENCE they will enjoy once in the proposed place.

 For our purposes, Master Planning refers to an actionable set of deliverables describing the essence of a place, its components, and its magic. Deliverables necessary for this description typically include a site plan, tenant plan, functional diagrams, bird’s-eye and POV [eye level] renderings, image photos and an economic strategy and feasibility plan.

Analysis of Goals + Desires

We start by looking through your eyes – you the owner, the guest, the tenant. We must start by understanding what success looks like, not through our eyes, but through yours.

What's the BIG Idea?

A good plan starts from the inside and works its way out, addressing one issue at a time. A great plan starts from the outside and works its way in – from the BIG idea to the small. One can always place bathrooms in a brilliant plan, but one can’t make a brilliant plan out of bathrooms.

We Solve the Key Issues

Working from the outside in, we focus on solving the key issues. We focus on meeting your goals, helping you achieve your dreams.

Our Plans Approved

However brilliant our plan may be, it’s only useful to you if it can be built. Thus we must also see things through the eye of the approving agencies, we must address their concerns in order for you to realize your dreams.

Think Differently

Rearrange the pieces. Rethink. Incorporate proven new technologies. Make it better. Understand the goals.

Create Experiences

Experience sells. Experience is the stuff that life is made of. The principles of experience design make magic.

Succeed Success

Success matters. Successful projects are those that are approved, built, well-loved and profitable. They make Money.