BTA.la’s unconventional RDE centric planning applied to a shopping mall and theme park hybrid. This has never been done before in the world. A new concept in theme park design. An un-gated RDE is the core of the theme park. The plan is similar to a hub and spoke plan, but guests must return to the RDE before entering another land. The RDE will be the hub. Each land is separately gated. An Infinite RDE
An infinite shopping street. Guests get to any destination in minutes. They know they will end where they started, so they are free to wander at will.
Strategic SUCCESS .