Architectural Design
We understand that the experiences that you will have in a building are more important than the building itself. Our work it to create places that will make those experiences better.

The Places of Our Lives

Magical memories, magical appeal, moments, engagement, energy and hospitality.

Our background is architecture and planning. 35 years worth. Our wealth of experience working with the world’s greatest entertainment companies has taught us to Think Differently. See things differently.

  • Think First. Think Differently.
  • Create Experiences.
  • Create Success. Succeed.

Designers design

Create. Designers just start drawing. We’ve learned to Think. Think First. Think Differently. See through your Eyes. What does that mean? It means we think first, draw later. What are the client’s goals? Your practical goals and also your aspirational goals. Your dreams? And what are the goals of your guests? What are their dreams for a day spent at your destination? And how about government agencies? Because we cant succeed if we cant get our plans approved.

Think First. Create Goals.

We first need to know what success looks like for you. What is your dream>, and what is your bottom line,

Create a BIG Idea

What is the unifying idea that will solve the key issues, that will help you achieve your dreams and reach your goals.


Follow through, execute. The hardest part is staying focused on success when in the midst of all manner of small challenges and decisions. Stay focused. Succeed.

We create


Create. We know your goals and dreams. We know the obstacles. We’ve developed strategies for success. Now, what’s the BIG IDEA? What should the BIG IDEA look like?

We design. What will it be like to be here? We Create Magical Experiences and magical memories. Designers Design. It’s what we do. We solve problems, generate ideas, translate broad strategies into specific designs. We focus on the BIG IDEA, but don’t overlook the details. How big is it? What ? How much does it cost? Not just places, not just plans. Not just buildings. Create Experiences.

Think Differently

Rearrange the pieces. Rethink. Incorporate proven new technologies. Make it better. Understand the goals.

Create Experiences

Experience sells. Experience is the stuff that life is made of. The principles of experience design make magic.


Success matters. Successful projects are those that are approved, built, well-loved and profitable. Dreams reached.